55bb Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 55bb ("we", "us", "our", "the Platform") collects, uses, stores, and protects the personal data of individuals ("you", "Player", "User") who register for and use the 55bb website and associated services, including sports betting, live casino, slots, fishing games, and crash titles. By creating an account on 55bb you acknowledge that you have read and understood this Policy, and you consent to the collection and use of your personal data as described herein.

This Policy applies to all data collected through the 55bb website, mobile browser interface, customer support channels, and any promotional communications we send to you. If you do not agree with this Policy, you must not create an account or use the 55bb platform. We encourage you to review this Policy periodically, as it may be updated from time to time to reflect changes in our data practices or applicable law.

2. Information We Collect

55bb collects personal data through various touchpoints during the account lifecycle. The categories of data we collect include, but are not limited to, the following:

• Registration data: full name, date of birth, email address or mobile number, and any other information you provide when creating your 55bb account.
• Identity verification (KYC) documents: copies of national identity card, passport, or other government-issued documents submitted to verify your age and identity as required under our anti-fraud and compliance procedures.
• Financial and payment data: transaction history, deposit and withdrawal records, mobile wallet identifiers (bKash, Nagad, Rocket account numbers), and bank account details provided for the purpose of processing payments.
• Usage and behavioural data: pages visited, games played, betting history, session duration, click patterns, and other activity logs generated during your use of the 55bb platform.
• Device and technical data: IP address, browser type and version, operating system, device model, time zone, and referral source, collected automatically when you access the platform.

3. How We Use Your Information

55bb uses the personal data we collect for the following specific purposes. We will not use your data for any purpose that is incompatible with those listed below without first obtaining your explicit consent.

• Account management: to create and maintain your 55bb account, process your registration, verify your identity, and fulfil our contractual obligations to you as a registered player.
• Payment processing: to process deposits and withdrawals through your selected payment method (bKash, Nagad, Rocket, or bank transfer), verify transaction legitimacy, and maintain accurate financial records.
• Compliance and fraud prevention: to comply with applicable anti-money laundering (AML) obligations, verify player age and eligibility, detect and prevent fraudulent activity, and cooperate with law enforcement authorities where required by law.
• Service improvement: to analyse usage patterns, improve platform performance, develop new features, personalise your experience, and ensure the stability and security of the 55bb platform.
• Marketing communications: to send you relevant promotional offers, bonus notifications, and platform updates, where you have not opted out of receiving such communications. You may withdraw consent for marketing communications at any time by contacting support.

Your Privacy at a Glance

The cards below summarise the key privacy protections 55bb applies to your personal data. Full details are in the policy sections above and below.

4. Legal Basis for Processing

55bb processes your personal data on the following legal bases, depending on the specific purpose for which the data is used:

• Contractual necessity: processing is required to perform the contract between you and 55bb, including account registration, payment processing, and delivery of gaming services.
• Legal obligation: processing is necessary for 55bb to comply with applicable legal requirements, including KYC and AML obligations, and to respond to lawful requests from competent authorities.
• Legitimate interests: processing for fraud prevention, platform security, service improvement, and analytical purposes, where such processing does not override your privacy rights.
• Consent: where you have provided specific, informed, and freely given consent for a particular use of your data, such as receiving marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.

5. Sharing of Your Information

55bb does not sell or rent your personal data to any third party. We may share your data only in the following limited circumstances:

• Payment processors: we share the minimum data necessary with bKash, Nagad, Rocket, and partner banking institutions solely for the purpose of processing your transactions securely.
• Game and technology providers: our platform integrates third-party game studios and software providers (e.g., Pragmatic Play, Evolution Gaming). These providers receive only the technical data necessary to deliver their services within the 55bb environment.
• Compliance and legal authorities: we may disclose your personal data to regulatory bodies, law enforcement agencies, or financial intelligence units where we are legally required to do so, or where disclosure is necessary to protect the safety of the platform or its users.
• Business transfers: in the event of a merger, acquisition, or sale of substantially all of our business assets, your personal data may be transferred to the successor entity. We will notify you before such a transfer occurs and inform you of your options.

All third parties with whom 55bb shares data are required to handle that data in accordance with applicable data protection principles and to use it only for the purposes for which it was disclosed. 55bb does not authorise any third party to use your data for their own independent marketing purposes.

6. Data Retention

55bb retains your personal data for as long as your account remains active and for a period thereafter as required to fulfil our legal, regulatory, and contractual obligations. The standard retention period for account data following closure is up to 7 years, in line with financial record-keeping requirements. KYC and identity documents are retained for a minimum of 5 years after account closure to satisfy AML compliance obligations.

Once the applicable retention period expires, 55bb will securely delete or anonymise your personal data so that it can no longer be associated with you as an individual. Where anonymised data is retained for analytical purposes, it will no longer constitute personal data and will not be subject to this Policy.

7. Cookies and Tracking Technologies

55bb uses cookies and similar tracking technologies to operate and improve the platform. A cookie is a small text file stored on your device by your browser when you visit a website. We use the following categories of cookies:

• Essential cookies: strictly necessary for the platform to function correctly. These include session management cookies, login authentication tokens, and security cookies. They cannot be disabled without breaking core platform functionality.
• Analytics cookies: used to collect aggregated, anonymised data about how visitors use the platform. This helps us identify popular features, diagnose technical issues, and improve overall user experience. No personally identifiable data is attached to analytics events.
• Preference cookies: used to remember your settings and preferences, such as your chosen language, to provide a more personalised experience on return visits.

You can manage and disable non-essential cookies through your browser settings at any time. Note that disabling certain cookies may affect the performance or functionality of parts of the 55bb platform.

8. Your Data Rights

Subject to applicable law, you have the following rights with respect to the personal data 55bb holds about you. To exercise any of these rights, please contact our support team at [email protected] with your full name, registered account details, and a description of your request.

• Right of access: you may request a copy of all personal data we hold about you, together with information about how it is used and with whom it is shared.
• Right to rectification: if any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or completed without undue delay.
• Right to erasure: you may request that we delete your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where processing is unlawful — subject to our legal retention obligations.
• Right to restriction: you may request that we restrict the processing of your personal data in certain circumstances, such as while a dispute about accuracy is being resolved.
• Right to object: you have the right to object to the processing of your personal data for direct marketing purposes at any time, and to object to processing based on legitimate interests where your individual circumstances override those interests.

55bb will respond to all verified data rights requests within a reasonable timeframe and in any event no later than 30 days from receipt of the request. Where a request is complex or numerous, we may extend this period by a further 30 days, and will notify you accordingly.

9. Data Security

55bb implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL encryption for all data in transit, access controls limiting internal data access to authorised personnel only, regular security assessments and penetration testing of our platform infrastructure, and secure storage protocols for KYC documentation and financial records.

10. Third-Party Links and Services

The 55bb platform integrates third-party game content and payment services. While we take reasonable steps to ensure that our partner providers maintain appropriate data protection standards, 55bb is not responsible for the privacy practices of third-party providers operating their own independent services. Game providers such as Pragmatic Play and Evolution Gaming operate under their own privacy frameworks. We encourage you to review the privacy policies of any third-party services you interact with through the 55bb platform. This Policy applies solely to data processed by 55bb directly.

11. Children's Privacy

The 55bb platform is strictly intended for adults aged 21 years and above. We do not knowingly collect, use, or retain personal data from individuals under the age of 21. If we become aware that personal data has been collected from a person under 21, we will take immediate steps to delete that data and close the associated account. If you are a parent or guardian and believe your child has provided personal data to 55bb, please contact us immediately at [email protected].

12. Changes to This Privacy Policy

55bb reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform features. When material changes are made, we will notify registered players via their account contact details or by posting a prominent notice on the platform at least 7 days before the changes take effect. The date at the top of this Policy indicates when it was last updated.

Your continued use of the 55bb platform after any updated Policy takes effect constitutes your acceptance of the revised terms. If you do not accept the changes, you must stop using the platform and request account closure. We recommend bookmarking this page and reviewing it periodically so you remain informed about how we protect your data.

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 55bb handles your personal data, our dedicated support team is available 24 hours a day, 7 days a week to assist you.